GroundWork helps founders build clear, confident brands without months of workshops or overthinking.

GroundWork helps founders build clear, confident brands without months of workshops or overthinking.

  • a warm-toned blurred office meeting scene
  • A colourful building
  • Abstract blurred background
  • A person writing in a notebook at a table with a glass of water, lit by natural sunlight.
  • A group of people in the office
  • A colourful building
  • a warm-toned blurred office meeting scene
  • A colourful building
  • Abstract blurred background
  • A person writing in a notebook at a table with a glass of water, lit by natural sunlight.
  • A group of people in the office
  • A colourful building
  • a warm-toned blurred office meeting scene
  • Abstract blurred background
  • A person writing in a notebook at a table with a glass of water, lit by natural sunlight.
  • A colourful building

GroundWork is for founders and small teams who want clarity and momentum. You know what you do, but your brand hasn’t caught up yet.

This is about getting things clear, joined up, and ready to use, without getting stuck in a long branding process.

•

The process

A clear brand, built step by step. GroundWork follows a simple framework called SCALE, so you always know what’s coming and what decisions are needed.

Strategy

Get clear on your brand direction.

Strategy

Get clear on your brand direction.

Strategy

Get clear on your brand direction.

Clarity

Turn strategy into a creative direction.

Clarity

Turn strategy into a creative direction.

Clarity

Turn strategy into a creative direction.

Assets

Bring your brand to life.

Assets

Bring your brand to life.

Assets

Bring your brand to life.

Launch

Make your brand work for you.

Launch

Make your brand work for you.

Launch

Make your brand work for you.

Elevate

Built to scale.

Elevate

Built to scale.

Elevate

Built to scale.

•

Packages

Every founder starts in a different place. GroundWork offers three clear ways in, all built on the same process.

Foundation

A clear, confident brand built on solid strategy. Ideal if you want to move from idea to identity, fast.

From:

$8k

Timeline:

3-4 wks

Build

A complete brand system with templates and guidelines so everything stays consistent as you grow.

From:

$14k

Timeline:

4-5 wks

Grow

Everything, plus a custom website designed and built in Framer so you can launch confidently.

From:

$22k

Timeline:

6-7 wks

Foundation

A clear, confident brand built on solid strategy. Ideal if you want to move from idea to identity, fast.

From:

$8k

Timeline:

3-4 wks

Build

A complete brand system with templates and guidelines so everything stays consistent as you grow.

From:

$14k

Timeline:

4-5 wks

Grow

Everything, plus a custom website designed and built in Framer so you can launch confidently.

From:

$22k

Timeline:

6-7 wks

Foundation

A clear, confident brand built on solid strategy. Ideal if you want to move from idea to identity, fast.

From:

$8k

Timeline:

3-4 wks

Build

A complete brand system with templates and guidelines so everything stays consistent as you grow.

From:

$14k

Timeline:

4-5 wks

Grow

Everything, plus a custom website designed and built in Framer so you can launch confidently.

From:

$22k

Timeline:

6-7 wks

•

About

Smiling man

I’ve spent 20 years building brands inside agencies across the UK and Canada. I started GroundWork to make branding clearer, faster, and more practical for founders who don’t want the noise. I now work from North Vancouver, balancing client work with family life and time outside.

Paul Gledhill

Founder

Smiling man

I’ve spent 20 years building brands inside agencies across the UK and Canada. I started GroundWork to make branding clearer, faster, and more practical for founders who don’t want the noise. I now work from North Vancouver, balancing client work with family life and time outside.

Paul Gledhill

Founder

Smiling man

I’ve spent 20 years building brands inside agencies across the UK and Canada. I started GroundWork to make branding clearer, faster, and more practical for founders who don’t want the noise. I now work from North Vancouver, balancing client work with family life and time outside.

Paul Gledhill

Founder

Let’s talk about your brand.

Get in touch

Get in touch

Let’s talk about your brand.

Get in touch

Get in touch

Let’s talk about your brand.

Get in touch

Get in touch